What Are MSP Websites?

MSP websites are websites dedicated to promoting managed service providers (MSPs), companies that offer a range of IT services. These websites typically provide information about the MSP’s services as well as customer testimonials and reviews. They often include client portals for managing services and submitting support tickets. In terms of marketing, the website should also be a tool for generating sales leads for the MSP.   

What is the meaning of MSP?

MSP stands for managed service provider. An MSP is a company that manages a customer’s IT infrastructure under a subscription model. This approach is designed to improve efficiency and cut down costs by outsourcing IT management. A managed service provider can provide services at the customer’s site or remotely. The MSP can be tasked with overseeing all third-party technology vendors as well as procuring hardware and software, among other responsibilities. 

What is an example of an MSP?

An example of an MSP is our client Intrust IT, which specializes in managed IT support and cybersecurity services in the greater Cincinnati area. Intrust IT offers a variety of IT services, and saw leads and growth from BigOrange Marketing’s StoryBrand website redesign efforts.

What is an MSP example offering?

MSPs usually offer services such as cybersecurity, cloud computing solutions, data backup, IT support and maintenance, and various others. They may offer packages that include a range of services as different price points. OrlanTech, for example, offers a comprehensive package of outsourced services and a package that includes co-managed services. 

Who uses MSPs?

Users of MSPs include companies of all sizes, from small businesses to large corporations. While technology is frequently used by businesses everywhere, maintaining a full-scale in-house IT department can be difficult. For this reason, businesses frequently use MSP services to maintain secure and efficient IT operations.

What do the best MSP websites have in common?

The best MSP websites use the StoryBrand framework to share services with prospective clients. This framework allows the MSP to name themselves as the guide in the client’s story, a trusted advisor who will solve any IT issue the client may be struggling with. Clear and detailed descriptions of service offerings, customer success stories and an emphasis on industry certifications also make up a great MSP website. 

Start Telling Your Story

BigOrange Marketing has worked with various MSPs for many years, and with our StoryBrand website services, we’ve seen all of them get leads and grow their businesses. To learn more about our  work with MSPs, visit our website or schedule a non-sales call.