What Are the 7 Steps of StoryBrand?

What Are the Seven Steps of StoryBrand

The 7 steps of StoryBrand are designed to create a clear and attention-grabbing narrative that positions the customer as the hero and your brand as the guide. Here are the 7 steps of StoryBrand:

  • A character: Identify the customer as the hero of the story.
  • Has a problem: Outline the problem or challenge the customer faces.
  • And meets a guide: Introduce your brand as the guide who can help.
  • Who gives them a plan: Provide a clear plan that shows how the customer can overcome their problem.
  • And calls them to action: Encourage the customer to take specific actions.
  • That helps them avoid failure: Highlight what the customer stands to lose if they do not follow the plan.
  • And ends in success: Show the positive outcome or success the customer will achieve by following the plan.

TABLE OF CONTENTS

    What are examples of a StoryBrand website?

    An example of a StoryBrand website includes the site we created for our client, Internos Group Miami. This website guides the customer through a well-structured narrative with visual elements and a cohesive brand message. It positions the customer as the hero, outlines their problems and presents the brand as the guide offering effective solutions.

    Why is the customer positioned as the hero in the StoryBrand framework?

    In the StoryBrand framework, the customer is positioned as the hero to make the brand message more relatable and personal. This approach helps customers see themselves in the story, understand that the brand recognizes their problems and feel more connected to the brand as a trusted guide to the solution they are looking for.

    Can the StoryBrand framework be applied to any industry?

    Yes, the StoryBrand framework is versatile and can be applied to any industry. Its principles of clear messaging, customer-focused storytelling and structured narrative can benefit businesses in various sectors. We’ve helped all of our clients, from IT to landscaping, get leads by creating compelling and effective marketing strategies with the StoryBrand framework.

    What role does empathy play in the StoryBrand framework?

    Empathy is vital in the StoryBrand framework as it helps brands connect with customers on an emotional and personal level. By understanding and articulating the customer’s specific challenges, the brand demonstrates empathy and effectively positions itself as a compassionate guide ready to help the customer achieve success.

    How can the StoryBrand framework help my business grow?

    By using the proven power of storytelling, the StoryBrand framework fosters meaningful connections with audiences. It helps businesses elevate their brand, attract more clicks on their websites and gain more leads by making their messages more attention-grabbing and memorable. To learn more about how we have utilized this framework for our own brand, schedule a non-sales call with us.

    BigOrange Team

    BigOrange Team

    At BigOrange Marketing our team helps dozens of companies win millions of dollars in business while delivering what others just promise. We provide websites and complete outsourced digital marketing plans to help you get found, get results and get your time back.

    Share the knowledge

    Why is Social Media Topic Authority Important? Business Social Made Simple

    Why Is Social Media Topic Authority Important?

    Today’s marketing landscape is crowded. Every industry I can think of is full of firms that have a longer tenure, more capital and resources. Topic…

    Explore this Topic
    What Is a Social Media Hook

    What Is a Social Media Hook?

    I hardly remember anything or even care when I first see it. Yet I keep coming back and checking in and engaging on my social…

    Explore this Topic
    Turbocharge Your Google Rankings with 7 Easy Tips! - BOM

    Turbocharge Your Google Rankings with 7 Easy Tips!

    Unleash the untapped potential of Google My Business (GMB). Learn how in our electrifying webinar. All of these tips will be delivered in our super-efficient,…

    Explore this Topic
    8 Ways to Use HubSpot Sales Process Tools - BOM

    8 Ways to Use HubSpot Sales Process Tools

    HubSpot sales process tools are often overlooked but can be powerful, no matter if you have a  sales team of one, 10 or 100. The…

    Explore this Topic
    Grow More in ‘24 - Managed Services Marketing Tactics - BOM

    Grow More in ‘24: Managed Services Marketing Tactics

    Where do you start your managed services marketing journey? When so many marketing companies offer similar services, it’s essential to craft a unique identity that…

    Explore this Topic
    MSP Marketing in 2024 - BOM

    Managed Service Provider Statistics and MSP Marketing 2024

    Every business and organization relies on technology to make their operations fast and effective. Who ensures that these systems work as they should? Managed service…

    Explore this Topic
    Why is Brand Awareness Important in Manufacturing

    Getting Found: Why Brand Awareness Is Important in Manufacturing

    Industrial, multinational corporations like Amazon, Coca-Cola and Disney all have insanely powerful brand awareness at their disposal. These household names evoke immediate recognition, with their…

    Explore this Topic
    Marketing for Homebuilders Web Traffic Surge

    How a Luxury Custom Home Builder Increased Their Website Traffic

    Hensley Custom Building Group, a renowned custom home builder in Cincinnati, has long been a hallmark of luxury, design and unmatched craftsmanship. Yet, as the…

    Explore this Topic

    The 22 Best Digital Marketing Ideas to Drive Sustainable Lead Generation in 2024


    Ready to grow in 2024? A good plan has to be comprehensive and filled with the best ingredients--from SEO to content, social media to paid boosting. 

    Here’s what you’ll learn:

    • How to target efficiently with personas
    • How to assess if your website is hurting or helping you
    • How a content marketing plan will help you rank with Google through SEO
    • The social media tactics you need and the ones you can skip