What Is MSP Marketing?

Managed service providers (MSPs) play a pivotal role in the IT industry offering a range of services that help businesses manage their technology. That being said, it isn’t always easy for an MSP to become successful in their sales, especially in the competitive field of technology. Effective marketing is a key factor when it comes to the success and growth of your MSP business. Marketing can make or break you, so let’s ensure that you employ the proper strategies and techniques that will keep your business above water. 

Let’s explore the question “What is MSP marketing?” and how to build a managed service provider business, how to sell managed services, how to get MSP clients and what a sales training program should include. 

How to Build a Managed Service Provider Business?

To build a successful managed service provider business, you must start with a solid foundation. This means research. Start by defining business objectives, identify what sets you apart from other MSPs and figure out your target market. Then dive into creating an in-depth business plan with outlines of your services, pricing and growth strategies. To land clients, start with local businesses where you or your colleagues may have existing contacts, or join your local chamber of commerce to meet other business leaders in your area.  

How to Sell Managed Services?

After building your business,  it’s time to get yourself out there and begin to sell your services. Business will likely be slow to begin with, especially when you haven’t fully implemented your marketing tactics yet, but be patient. Start simple with things like attending industry events, joining organizations and building a more in-depth marketing strategy. Instead of focusing on getting as many clients as possible, use your energy to ensure your marketing is top-tier. Then, leads will start flowing in no time.

How to Get MSP Clients?

Since you have already identified your target profile, you’re already a step ahead in attracting new clients. Focus on catering your marketing to your target audience. Consider using digital marketing techniques like SEO, social media marketing and pay-per-click advertising to reach your audience. 

If you already have clients, encourage them to spread the word by offering incentives. Referral programs can be a highly effective marketing strategy. You can even begin to build partnerships with other businesses. Many MSPs partner with corporations such as Microsoft and Google to optimize their services. 

What Should a Sales Training Program Include?

Last but not least, it’s important to include a sales training program into your business strategy. Marketing can do a lot, but your representatives must be properly educated on the best ways to interact with potential clients. What should a sales training program include? 

It should begin with detailed modules on your services and overall business. Start with the basics. Then, sales training programs should deep-dive into aspects like how to identify and qualify leads, communication skills and closing deals. Ongoing training is also important. Consider incorporating feedback sessions and performance reviews to encourage representatives to actively apply their training.

BigOrange Marketing Agency Can Help

For a new business, marketing is essential to stay afloat. To ensure success, consider hiring an MSP marketing agency like BigOrange Marketing where our experts can take the stress of marketing off your hands. Schedule a non-sales call with us to discuss what MSP marketing is, and how we can help.