Webinar Replay: 7 Awesome MSP Story Based Website Examples to Inspire You
Watch the Webinar Replay For 7 MSP Website Examples to Inspire You in 2021
At BigOrange Marketing, we believe in telling your authentic story, simply and clearly. Join us on Thursday August 12th at 11:30AM EST for a webinar on Crowdcast to review of 7 MSP and IT services firm websites that tell stories and will inspire your branding, content marketing and more.
In these 7 inspiring MSP story based website examples, you will see how researching customer goals and pain points leads to great hero statements and website copy that converts visitors into leads.
The Story methodology is about ensuring that your customers, and not you, are the heroes of your website. It starts with an aspirational image, an inspiring hero statement and a strong subheading that clearly explains what you do to solve your customer’s problems. Plus, a button with a killer call to action, or CTA, is also crucial.
In the world of story, we call the headline on a website the “hero statement.” We carefully craft all of our headings and subheadings for our clients so their customers know what they’re getting within five seconds of landing on a page. This webinar will dive into crafting converting home page copy from these seven MSP website examples for IT services and managed service provider firms.
You’re invited
Webinar: 7 Awesome MSP Story Based Website Examples to Inspire You
When: Thursday, August 12th, 2021 at 11:30AM EST
The webinar will be approximately 20 minutes long. Watch and collaborate with our team and more MSP marketing professionals in real-time or later at your convenience.
Webinar Transcript
Margee Moore: (00:08)
What we’re sharing today and forgive me if I’m rusty, it’s been a while since we’ve done a webinar, but we’re going to share seven awesome MSP story-based examples of websites to inspire you. Here’s how we’re going to do it. We’re going to talk a little bit about the story methodology. We’re going to go through seven examples and then we’ll put it back into an action. A bunch of action steps. If you have questions, put them in the chat high level.
Margee Moore: (00:58)
Here is a little bit about BigOrange marketing. Here’s some of our leadership team we’ve helped dozens of clients win millions of dollars in business, and we specialize in working with MSPs. And that’s what we’re going to be sharing today. Why story? Your message matters. There’s a sea of competition in the MSP space today. A lot of large companies flooding the market with advertising, Google ads in every single region they’re competing with the, the midsize companies, there’s new startups that start every day out of people’s garages. So, you know, when you go to your website, are you confusing or do you look like everyone else? So the story methodology is about clarifying your message so that customers will listen. So by following this seven part framework of the universal framework, every story is the same. A character has a problem, meets a guide.
Margee Moore: (01:57)
That’s the first part of the framework. And every story is the same. Every movie you watch, you’ll still start to see that pattern by using that framework of story, we invite customers into the story that is really about them two important principles for what we’ll cover today. If you confuse you lose and the customer is the hero of the story, you are the guide. So think Yoda. And this was a picture that came up when I searched Yoda in our graphic tools. So that was kind of funny. So story-based websites, storytelling websites have multiple elements to them. What we’re going to cover today is the hero statements, those home top sections, and here’s what they should always include. They should always include an aspirational image or a very inviting, friendly image an inspiring hero statement that shows an understanding of the customer’s challenges, a strong, straightforward so people could clearly tell what you do.
Margee Moore: (03:02)
And they know they’re in the right place and a clear and compelling call to action. Those are the elements of a hero section. So the best heroes statements start with your customers. And the way to do that is you research your customer’s pain points and goals, and you do that by doing interviews and talking to them. This provides what we call insights, what everybody calls insights, but this provides the insights. And then it’s a good idea to turn them into personas so that you can share this knowledge with your team. Allow the personas to guide some of your decisions about communications, strategy, new product development multiple things, and the insights are what help you clarify your message to address their pain points. So here we go. Here’s our first example of seven we’re going to do today. This is what a hero statement is.
Margee Moore: (03:51)
It’s this top section of a website your heading your subheading and your call to action, which should always be front and center and also an upper right as well. So let’s dissect Aeko Technologies. The hero statement was turbocharge your growth, let our business first approach to IT support fuel your business growth. So the insight was that for many people inside a company, cybersecurity can be a big pain. You know, I’ve got to do multi-factor authentication. I have to log into this. I have to do that. And it slows people down. So Aeko technology is led by Brian Rogers, who has been in their shoes. He’s, he’s been a leader and a former it director at a publicly traded firm. And that gives the business first approach. Through interviews, we’re able to pull out that this focus on helping people grow their business is first before the cybersecurity and marry, the two are married with with that approach.
Margee Moore: (04:54)
And also the authentic nature of the team is brought out in this aviation love of aviation that came to light through our interviews. It gave us a great theme to build upon. So quick takeaway that you can take from this is, is, you know, what is unique about your team’s experience and focus that you could use to help craft a really strong hero statement, example, number two, Internos technologies in Miami, Florida great company down there, don’t worry, IT’S handled. So let’s dissect this a little bit. Don’t worry. The sub copy is you deserve more than IT support and cybersecurity. Get a true business technology partner. So the insight was that technology needs, including up-time and security weigh very heavily on the business owners, the ideal customers they are attracting, and they have experienced shielding customers from the storm.
Margee Moore: (05:52)
That is it. So we used a little bit of humor. And it really brings out the humor of this very approachable and humorous team. And then we were able to use the theme of defending against the storm of, you know, cybersecurity challenges and it issues related to the hurricane season that all, all Miami people experienced every, every fall at seeds. So that helped them stand out and show empathy for what everybody goes through. So take away from this. Is there a theme that you can show, you can show your culture? You can show that your knowledge of the region you’re, you’re, you’re in the same region as your ideal customers, and you can use that to increase engagement with your customers. So think about that example, number three, Intrust IT in Cincinnati, “don’t go IT alone.”
Margee Moore: (06:45)
Let’s dissect this one. So don’t go IT alone is the hero statement with sub copy is get an it support services and cybersecurity partner that gets you and gets back to you. So the insight here was that people’s challenges before they started working with Intrust. It was the lack of responsiveness and IT support. They had, they had support teams that never called them back in a timely manner, and that made people feel very isolated and alone with their tech issues. You know, how frustrating that can be. So the hero statement highlights the dedication to responsiveness and getting back to clients quickly. And then it also shows the fact that working with them will be very enjoyable and you will feel supported and you won’t feel alone. So really great insight that helped us build some great copy there for them, a quick takeaway thought in customer interviews, be sure to ask, you know, what was their biggest challenge before they started working with you?
Margee Moore: (07:41)
It’s improtant to ask why they chose you and or why they like working with you. Those are just some really good questions to pull out some insights from the people you’re talking to. We do have a full list of the questions that we ask in customer interviews. And we’re happy to share that on request or publish that in the post really soon. This is SWAT Systems in Seattle, Washington get the it support you need to grow. So in this example, the sub the hero is get the IT support you need to grow. We provide, Seattle’s only fixed price, all inclusive cyber security and IT services in Seattle. The insight here was that, you know, Seattle, Seattle is a very tech, very tech growth company. A lot of the companies there have these very large growth aspirations and technology is a big part of fueling that growth for the firms out there.
Margee Moore: (08:38)
So their all you can eat package a was a key difference that can take tech challenges off the plate of, of the internal team at the customer. We’re quite unique to the area. They’re also a very mature size business. So showing photos of their team provides a lot of confidence and credibility as well. So that was some of the choices we made to show people “what can you do with this?” So, you know, what is unique about the customers in your area that you could highlight to help show that you understand them, you understand their goals and you understand their aspirations. So think about that for takeaway TruTechnology. This is a company that we did not do this website, we visited with them before we met them through outreach.
Margee Moore: (09:32)
So let’s dissect this one. This is a good StoryBrand example as well, solve and eliminate your technology, challenges, Managed IT services that help your business succeed. So the insight, and we were not privy to their insights, but from research and insights, we’ve done ourselves. We can see that this is probably based on that, that you know, what we heard over and over is people just want technology just to work, just work. You don’t want to have to deal with it. So this very simple hero statement gets to the point in just six words. It is business jargon free, and we did not create this website, just let me make sure I covered that. And other thing that you can take away from this example, and it’s been an every example we’ve talked about so far is sharing what you do, managed it services that help your business succeed.
Margee Moore: (10:24)
So that’s another important principle of StoryBrand is to make sure that that is always clearly showing what you actually do. So take away scan your website today. Are there places where you can eliminate jargon and address pain points instead? Ripple technology, IT your whole company will love (also a website we didn’t do). But we do think this is a very good example that we will highlight for the interesting things that they have done. So IT your whole company will love, so they have this human first, it human first, it is modern. IT that works for everyone. So the insight is that that we would assume this is built on we’ve heard over and over that cybersecurity, it support can feel like a necessary evil which isn’t the best thing, you know, to be. So for this Atlanta based MSP this language seems to focus on making this more accessible for the everyday workers who would be, you know, putting in the help desk call supports, and they, they use this whole company type of language. So very great example there that you can you can learn from. So what does your language take away thoughts for you? Does your language invite customers into a story? And is it fair story?
Margee Moore: (11:51)
Our next example, SkyTerra technologies, has your technology gone wild? Let’s dissect this one. So SkyTerra is our seventh example, by the way. Has your technology gone wild is the hero statement, the sub copy reads get a managed service provider that can reign in your tech and help you grow. So the insight, very interesting insight we learned in their customer discovery is that technology platforms can escalate. Most companies are not using half of the technology that they technology capabilities that they have. And once you hear that, you probably feel it yourself. You’re only using about half of the capabilities of every software package you have. So another thing here is, the costs can feel out of control too, from a COO a CFO perspective. So SkyTerra, some of the language is, you know, they’re not just obsessed with the client’s technology, they obsess over the client’s businesses.
Margee Moore: (12:50)
So helping tame that technology, the takeaway here that you could use is, you know, don’t be afraid to cut through the clutter and focus on a real pain point, right? So good. We got through all seven examples now let’s take it down into some action steps putting some things in order here for you. So thought number one, we hope we conveyed is start with the customer interviews, interview your customers to gain real insights into what is their problem, what is their pain points that they’re experience every every day? What are their pain points they experienced before they worked with you? And point number two is leverage personas, distill those insights into personas, which is a great tool for getting everyone on the same page. You can print out your personas, you can bring them to meetings with you.
Margee Moore: (13:44)
You can talk about them like real people. Point number three, keep in mind the customer is the hero, share how you understand and you solve their problems. Point number four, identify how you are unique from the pack. A lot of MSPs when they’re new, maybe look at other MSPs and look at how, okay, this is how they described their service package. You know, mimic what possibly some other people are doing. And it’s important to, to uniquely show what you do that’s different. And what is special about your packages that you’re offering. So brainstorm as a team, what makes you unique and hire, or you can hire people like us who do this every day to make this easy for you. Point number five simplify, if you confuse, you lose so simplified scan for jargon and replace any jargon you see with an understanding of the pain points that possibly brought them to this point.
Margee Moore: (14:47)
So lastly, here is my slide, a little promo slide about BigOrange Marketing. We provide a team of experts. You get access to writing technology and marketing experts. We all keep our skills, top notch. We provide small firm attention complete management. We’re a team of seasoned pros at some companies you get sold in by the, a team and a very junior team. We’ll be delivering to you, but we’re all pros here. We’re affordable based in the Midwest. And we work with MSPs every day. So we love doing the customer research and distilling it into great websites that convert and help you achieve goals. And here’s our closing, closing side. If you have any questions, please reach out to me. This is our website and we do offer a free 30 minute strategy session right there on the book of meeting in the upper right. Thank you for your time!
Share the knowledge
