Join Us at Kaseya + Datto Connect Local in Columbus for an Exclusive StoryBrand Talk & Dinner

The big squeeze, aka our CEO, Margee Moore, will be attending Kaseya + Datto Connect Local in Columbus, Ohio! The Channel Program sponsors the event, which will take place on April 10, 2025. This event promises to be worthwhile for MSPs, IT professionals and industry leaders who are interested in a day of networking and learning. 

Not only is Moore attending, but she is also hosting an exclusive dinner and delivering a talk on StoryBrand. StoryBrand is a powerful marketing framework designed to help businesses like yours clarify their messaging and drive growth. 

About the Kaseya + Datto Connect Local Event

The Kaseya + Datto Connect Local Columbus event is part of their worldwide tour and provides an invaluable opportunity for MSPs and IT professionals to connect, learn and gain insights from the top experts in our area. Be sure to stay for dinner and Margee Moore’s talk to learn how you can revolutionize your marketing strategy.

What Is StoryBrand?

StoryBrand is a proven marketing framework developed by Donald Miller. This framework helps organizations clarify their message so customers are more likely to engage and take action. It’s built upon seven core principles of storytelling. The seven principles position your customer as the hero and your business as a guide leading them toward success. 

The seven key principles of StoryBrand include:

• A character: Your customer is the hero of this story, not your organization. 
• The character has a problem: What is the real challenge(s) your customer faces? 
• The character meets a guide: This is your cue! Your business provides the solution to the problem. 
• A plan is presented: You give them a clear path to solve their problems. 
• The character is called to action: Then with a little nudge (aka a call to action) you compel them to take that next step. 
• The action helps them avoid failure: What’s the consequence if they don’t follow your guidance? 
• The story ends in success: Paint a picture of the transformation they’ll experience when they solve their problems.  

Every story you know fits into this framework. Let’s use Harry Potter as an example. Now we know the character, Harry, but what’s his problem? He Who Shall Not Be Named is after him and the wizarding world. So he meets a guide, Dumbledore, at Hogwarts. Dumbledore gives him a plan: destroy the seven Horcruxes. Dumbledore then takes him to find one, calling him to greater action. Fail and the Death Eaters take over, win and see the wizarding world free of evil. Give it a try with your favorite story. 

You can learn how these seven principles can work for your brand’s story at our talk at Kaseya + Datto Connect Local in Columbus. 

How Your MSP Can Benefit From StoryBrand

Here’s how the seven principles and StoryBrand’s framework can help your MSP: 

• Clear messaging: the steps laid out in the framework help you simplify your marketing message. This is great for reaching potential clients because they’ll instantly understand what you offer and why they need it. 
• Stronger customer engagement: Storytelling helps create emotional connections and makes your business more relatable and trustworthy. 
• More conversions and sales: A clear, compelling message leads to better customer responses and increased revenue.

Don’t Miss This Exclusive Event!

This free event is a can’t-miss if you’re looking to refine your marketing strategies or connect with other IT professionals in our area. Join us for powerful insights, great food and a chance to elevate your business with StoryBrand and BigOrange Marketing. 

Want to get started with StoryBrand before the event? Book a meeting with us today to transform your marketing strategy. 

For Kaseya + Datto Connect Local in Columbus details and registration: click here.

We can’t wait to see you there!