5 Game-Changing Video and Social Media Strategies for MSPs

There’s one way to increase your brand’s awareness, engage potential clients and stand out in a competitive market: Utilize video in your social media efforts. In our recent marketing webinar, Margee Moore (our CEO) sat down with Brian Rodgers, CEO of Aeko Technologies, to explore how MSPs can create compelling video content. 

As an MSP marketing agency, we know how important it is for IT and cybersecurity companies to leverage social media. When creating a video and social media strategy for MSP, you’ll want to keep the following five tips in mind. 

1. Develop a Theme and Stick to It

A strong consistent theme or series helps make your video content more recognizable and engaging. One of Aeko Technologies’ themes is “IT on the Go,” which showcases how IT professionals can work securely from anywhere. Video and social media strategies for MSPs should include a defined theme or series that aligns with customer interests and your company’s goals. A clear theme helps your content stand out. 

2. Bring Out Your Authentic Personality

No matter what your company does, being authentic is key to a successful video on social media. Aeko has found success by featuring the team, their personality and even their adorable dog, Hattie. 

Don’t focus on overly scripted content: Focus on telling your story and real-world experiences. Showcase your team and share expert insights in easy-to-understand and engaging ways. 

3. Capture and Organize Video Ideas Efficiently

To remain consistent with your videos, having a well-structured plan to capture content is essential for an effective video and social media marketing strategy for an MSP. Keep an idea bank of topics and common customer questions to refer to. When you address frequently asked questions, leverage customer feedback and monitor trends in your industry, it helps you create engaging content. 

4. Batch and Plan Video Shoots for Efficiency

Another way to ensure you always have video content on hand is to batch-film videos. Once you get the hang of filming and editing, recording three or four videos at once will go quickly. Use your idea bank to plan content in advance, then leverage a structured filming process and multiple locations to keep things fresh. 

5. Start With a Sustainable Posting Cadence

Consistency with posting will always be more important than perfection. Perfectionism can sometimes be off-putting and feel forced. When creating video and social media strategies for MSPs, include steps to remain consistent with manageable posting schedules. It’s also wise to track engagement and adjust your approach based on audience response.

Find Video and Social Media Support 

A strong online presence requires a well-excuted strategy and when you invest in a team with experience in creating video and social media strategies for MSPs you’ll build stronger connections with your audience. Even better, you’ll stand out from the crowd and win more business. By developing a clear theme, embracing authenticity and creating a plan to stay organized and consistent, you can successfully leverage videos in your social media plan. 
Need help with your social media? Just ask the pros at BigOrange Marketing. Book a meeting with us to get started.