Today, people are skim readers. If your website “offer” or the copy “above the fold” doesn’t grab them immediately in an aspirational way, you’ve lost them. In Donald Miller’s book, Building a Story Brand, he shares many great StoryBrand examples of “offer” or “hero statements” that sell by focusing on helping the customer be the…
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Watch the Video Testimonial from Seiler’s Landscaping Below Challenge A top Cincinnati Landscape Design company was poised for growth with a new entrepreneurial second-generation owner. The new owner wanted to leverage digital marketing to level out peaks and valleys. This would allow for cost efficiencies to keep crews busy throughout the season. Solution BigOrange.Marketing created…
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A number of our clients have wanted to tell their friends about how we help customers create marketing plans and websites that build a relationship with customers. We’ve put together this little video to help solve the challenges of clarifying your messaging and creating websites that resonate and truly build a relationship. Check Out 5…
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Good eBook content writing starts with understanding the customer. In this content sample we understand that the customer may be frustrated with other marketing firms that over promise and under deliver. We dive in to any project by understanding the customer first. Following StoryBrand principles, we seek to understand the customer’s problems on a physical,…
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When you are busy, it’s easy to put your marketing plans on the back burner. But back burners lead to missed sales. Let us help you get things done and off your plate. We can jump in at any phase with the essential tools you need to meet your aspirations. We specialize in digital marketing…
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Here’s a sample of some consumer content from P&G Everyday Solutions. Our experience includes being responsible for the promotional calendar and creative content for a 60-page site updated monthly and emails that reached over 8 million consumers in three different personalized segments. We are proud to have been part of a team that supported achievement…
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Problem: Unclear eCommerce Plan A regional manufacturer of pet products wanted to maximize its reach to customers through ecommerce channels: Amazon, Target, Walmart, Chewy, PetSmart and Petco. However, as with any company, time and money are limited. They wanted to know the most important tactics to provide the highest ROI. Changes in personnel left…
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Digital Marketing Firm Brand Makeover Steps Made Simple As a digital marketing firm, sometimes you can neglect your own website and branding. An important first step to a fresh and modern look is authentic and original photography. At BigOrange Marketing, we recently updated our photos. Here are our new head shots: What did…
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