Today, people are skim readers. If your website “offer” or the copy “above the fold” doesn’t grab them immediately in an aspirational way, you’ve lost them. In Donald Miller’s book, Building a Story Brand, he shares many great StoryBrand examples of “offer” or “hero statements” that sell by focusing on helping the customer be the…
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A number of our clients have wanted to tell their friends about how we help customers create marketing plans and websites that build a relationship with customers. We’ve put together this little video to help solve the challenges of clarifying your messaging and creating websites that resonate and truly build a relationship. Check Out 5…
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