How Our Manufacturing Client Used Organic Search to Drive Leads and Scored a $150k Deal

Yes, you read that right, our marketing strategy brought one of our manufacturing clients a $150k deal. What is even better is that this marketing qualified lead (MQL) did not find our client through an ad or other paid medium. Our manufacturing client came to us wanting to clarify their marketing message and turn their website and marketing content into a machine to drive leads. As an agency, we focus our attention on bringing our clients more MQLs because those leads are more likely to become customers than non-marketing qualified leads. 

Our Solutions

As a StoryBrand marketing agency, we turn our clients’ marketing messages into stories that position our clients’ ideal customer as the hero. For this manufacturing company, we ensured their marketing message was clear and attention-grabbing, and explained how they would solve their clients’ problems.

We also implemented a targeted keyword strategy in order for our manufacturing client to boost SEO. In order to drive leads, it is important to meet your potential customers where they are, instead of hoping they will find you where you are. Our targeted keyword approach drives the content we create to fulfill this goal. 

In this day and age, social media is another tool to drive leads. Our content team created engaging, creative social media content to build brand awareness and boost our manufacturing client’s authority. 

While this lead was brought in through organic methods, it is important to note that paid ads are a part of this client’s strategy. In order to drive leads organically, it is important to use paid ads because they boost organic marketing and vice versa. 

The Results

We already spoiled the most impactful result: a $150,000 deal brought in organically. However, that is not the only MQL we have helped the client rein in. Since working with BigOrange Marketing, they have seen an increase in the amount and quality of leads month after month. 

Drive Leads and Increase Sales With BigOrange Marketing 

BigOrange Marketing specializes in StoryBrand marketing, clarifying your messaging and increasing the amount and quality of leads your business pulls in. Our customized strategies, targeted keyword-rich content, SEO work and stunning social media campaigns, can help your business flourish. Schedule a meeting with us today to learn more about our customized strategies for helping organizations get leads and grow.