Get More Bang for Your Buck: Google Ads for Manufacturing Best Practices
Using Google ads for manufacturing firms is a faster, albeit more expensive, way to drive website traffic and leads, compared to traditional SEO methods. Here are five best practices to get you started with your manufacturing PPC campaign.
1. Select the Right Keywords
Google Keyword Planner is a great tool for selecting the right keywords for your manufacturing PPC campaign. You can enter and track your identified keywords, identify suggested keywords and do competitor keyword research.
Another way to discover keywords is by looking at those you currently rank for. Use Google Search Console or Google Analytics to identify keywords that your landing pages are already ranking high for. Take note of the keywords where you are appearing on the first or second page of search results.
Lastly, think like your customer when using Google ads for manufacturing companies. They may not be searching “P/N 182196DRT,” but they are searching “1.5 inch copper screw.” Use a keyword research tool to discover what people are searching, it may or may not be your specific brand, product name or part number.
2. Set Your Geo Target
Manufacturers often have specific sales territories or target regions. Avoid spending money outside your target regions by targeting only your specific geographic area. Within Google ads, you can select a country, area, zip code or radius. Google does its best to only serve your ads to those locations identified. You can also exclude locations.
3. Set a Realistic Budget
PPC spending is expected to surpass $701 billion in 2023. Know what you’re up against using the Keyword Planner, set a daily budget that you’re comfortable with and optimize. Review your campaign once a week to ensure you’re not overpaying on certain keywords or spending too fast. Balancing your spend with your ROI is specific to your sales cycle, average deal price and overall budgeting cycles.
4. Include Negative Keywords
Negative keywords are keywords you do not want to pay for. Including them in your campaign will ensure you don’t show up in those search results. For example, if you’re selling reading glasses, you would want to add “drinking glasses” to your negative keyword list.
5. Build a Converting Landing Page
Great, someone clicked on your ad! Now, make sure you have a converting landing page. Elements to consider like the landing page’s navigation, headlines, visuals, CTAs and content are essential in turning a click into a conversion. Effective landing pages are a critical part of successful Google ads for manufacturing.
Get Your Google Ads for Manufacturing Running
If you’re ready to launch Google ads for a manufacturing firm but need some guidance, BigOrange Marketing can help. Start by booking a marketing strategy consultation to see if we’re a good fit.
Share the knowledge
PCI Compliance Email from QuickBooks: What Do You Need to Do?
If you’re a business owner, you likely use QuickBooks to manage your finances and run things efficiently and effectively. Recently, a PCI compliance email from…
Explore this TopicNew Website Launch for Seasons Best Landscaping
With a fresh, modern approach to highlighting company services, the new Seasons Best Landscaping site has been a dynamic and successful project for us here…
Explore this TopicUnleashing the Power of AI for Content Generation
Artificial intelligence (AI) has transformed the landscape of content generation, and BigOrange Marketing is leading the charge with its knowledgeable approach. The CREATE method for…
Explore this TopicMSP Ignite Pre-Day Talk at ChannelCon
Save the date! Don’t miss our MSP Ignite Pre-Day Talk at ChannelCon in Las Vegas! As a leading firm specializing in MSP marketing services, we…
Explore this TopicIT Nation Secure 2023 Top Takeaways
BigOrange Marketing recently attended Connectwise’s annual cyber security conference in Orlando, Florida. Within this blog we’re recapping our IT Nation Secure 2023 top takeaways, our…
Explore this TopicExposed: Hackers Manipulate Unpatched WordPress Plugin
As website design and SEO experts that work closely with managed service providers and IT clients, we believe that we should inform people about the…
Explore this TopicHow to Not Lose SEO When Moving Offices
If you’re reading this, you care about keeping your business’s hard-earned SEO intact, especially when you go through an office move. Here’s the good news:…
Explore this TopicNews! SW Ohio Limited Time Small Manufacturers Grants That Must Be Used by September 2023
You may have already heard about the Small Manufacturers Grant offered by our regional national Manufacturing Extension Partner (MEP), TechSolve. This grant presents a remarkable…
Explore this Topic