How Do You Find Leads for IT Services? And Other Burning IT Marketing Questions

When it comes to MSP marketing, one of the top questions is “how do you find leads for IT services?” To answer this and other frequently asked questions, we suggest employing a holistic approach. 

How do you find leads for IT services? 

Optimize your website with a clear value proposition and strong call to action. Leverage SEO by targeting relevant keywords to enhance online visibility. Engage in content marketing to showcase expertise and address industry pain points. 

Utilize social media for engagement and networking, and consider Google Ads for targeted exposure. Establish partnerships, offer valuable resources and maintain consistent follow-up to nurture leads and build lasting client relationships.

How do MSPs get leads from an optimized website?

An optimized website is a powerful lead-generation tool. Ensure your website is user-friendly, mobile-responsive and clearly communicates your IT services’ value. 

Implement strong calls to action (CTAs) that guide visitors to contact you or request more information. Regularly update your content, share case studies and offer valuable resources like white papers or blog posts to position your MSP as an industry expert and attract potential clients.

How can leveraging SEO help in finding leads for managed service providers?

Search engine optimization (SEO) is crucial for visibility in online searches. Conduct thorough keyword research to identify terms potential clients are searching for. 

You should optimize your website’s content, meta descriptions and title tags to match these keywords. Regularly publish high-quality, relevant content that addresses common IT challenges and solutions. 

By ranking higher in search engine results, you’ll attract organic traffic and capture the attention of leads seeking IT services.

Do Google Ads help get leads for IT services?

Google Ads allow you to target specific keywords and demographics, increasing your chances of reaching potential clients actively seeking IT solutions. Create compelling ad copy and landing pages that highlight your unique value propositions. 

You should utilize relevant ad extensions, such as call extensions, to make it easy for prospects to contact you directly. Regularly monitor and optimize your campaigns to ensure you’re getting the best return on your investment.

Do referrals help IT service providers get leads?

Referrals are a trusted source of leads. Encourage satisfied clients to refer your services to other businesses. Consider implementing a referral program that rewards both the referrer and the new client. 

Showcase client testimonials and success stories on your website and marketing materials to build credibility and inspire confidence in potential leads.

How can LinkedIn and social media contribute to getting MSP leads?

LinkedIn and social media platforms provide opportunities to connect with potential clients and industry professionals. Create engaging and informative content that addresses common IT pain points and offers solutions. 

Participate in relevant groups and discussions to showcase your expertise. Establish yourself as a thought leader in the IT space, and engage with your audience to build relationships that can lead to new business opportunities.

How do you manage listings to generate leads for IT services companies?

Consistent and accurate business listings across online directories enhance your credibility and visibility. Ensure your business information, such as name, address, and phone number, is consistent across all platforms. 

Claim and verify your Google My Business listing to appear prominently in local searches. Regularly update your listings with current information and relevant keywords to attract potential clients searching for IT services in your area.

How can managing online reviews help IT providers get leads?

Online reviews have a significant impact on your MSP’s reputation. Encourage satisfied clients to leave positive reviews on platforms like Google, Yelp and industry-specific directories. 

Respond promptly and professionally to all reviews, addressing both positive and negative feedback. Positive reviews build trust and credibility, making potential leads more likely to consider your IT services for their business needs.

How does implementing StoryBrand messaging help convert leads?

StoryBrand messaging clarifies your value proposition, making it easier for potential clients to understand how your IT services can address their challenges. Craft a compelling brand story that highlights your clients as the heroes and positions your services as the guide to their success. 

Utilize the StoryBrand framework to create engaging website content, emails and marketing materials that resonate with your target audience and motivate them to take action.

Can StoryBrand messaging be effective on social media for generating leads?

Absolutely! Implementing StoryBrand messaging on social media humanizes your brand and connects with your audience on a deeper level. 

Craft posts and content that focus on relatable client challenges, how your IT solutions resolve them and the positive outcomes achieved. Incorporate the elements of a well-structured story — character, problem, guide, plan, success — into your social media content to captivate and engage your followers, ultimately driving them towards your IT services.

Need Help Generating Leads? We’ve helped dozens of companies meet or exceed their lead goals month after month, year after year. Contact us if you’d like to get more leads and grow your MSP business.