Video Ideas for Manufacturing Marketing
Manufacturers need to have a robust marketing strategy to be successful, including website design, SEO, social media, email marketing, events, advertising, sales support, etc. In addition to the usual tactics, manufacturers should consider adding these easy video content ideas into their plans. The sales cycle and sales process is different for manufacturing than other industries and short videos can help quickly and easily get your message to your audience.
Video Ideas
Introduction to Your Company Video
- Take your company’s About Us page from the website and turn it into a quick video. No need to create new content and it can be posted on your website, shared on social media and used in sales presentations. Above is a great example of a company intro from SkyTerra Technologies.
Your Unique Process Video
- Does your company use a unique approach to solving problems? If you have a method or process that makes your operations superior, a quick animated video is a great way to showcase it. Above is an example from Automated Machine Solutions showing their proven 17-step automation process.
Product Overview Video
- Another easy video to create is a product overview video. These can be short videos that cover product specifications, features and usage. The content is already available and you can easily put together a video with product images and features you want to highlight. The above example is from luxury car manufacturer Audi, showing off the new electric Audi Q8 Sportback e-tron.
FAQs Video
- Another great idea for manufacturing videos is to answer FAQs. Not only is this good for SEO, it also gives potential customers a look into your product support and customer service. For example, the above video from John Deere explains how to activate JDLink™ Connectivity.
Factory Tour Video
- Last, but not least is a factory tour. Everyone loves a good behind-the-scenes look at operations. When in-person tours are not feasible, having a factory tour video gives your customers and prospects a chance to see where you create your products. The factory tour video above from Automated Machine Systems is available on their website, along with the ability to request an in-person tour.
Manufacturing Marketing Bonus
You can put live URLs in your YouTube descriptions, sending viewers right to the page on your website that relates to the video. Just make sure you include the entire URL (https://…) so that the URL functions correctly.
Need help with your video production? Contact us to discuss your manufacturing marketing needs today.
Share the knowledge
PCI Compliance Email from QuickBooks: What Do You Need to Do?
If you’re a business owner, you likely use QuickBooks to manage your finances and run things efficiently and effectively. Recently, a PCI compliance email from…
Explore this TopicNew Website Launch for Seasons Best Landscaping
With a fresh, modern approach to highlighting company services, the new Seasons Best Landscaping site has been a dynamic and successful project for us here…
Explore this TopicUnleashing the Power of AI for Content Generation
Artificial intelligence (AI) has transformed the landscape of content generation, and BigOrange Marketing is leading the charge with its knowledgeable approach. The CREATE method for…
Explore this TopicMSP Ignite Pre-Day Talk at ChannelCon
Save the date! Don’t miss our MSP Ignite Pre-Day Talk at ChannelCon in Las Vegas! As a leading firm specializing in MSP marketing services, we…
Explore this TopicIT Nation Secure 2023 Top Takeaways
BigOrange Marketing recently attended Connectwise’s annual cyber security conference in Orlando, Florida. Within this blog we’re recapping our IT Nation Secure 2023 top takeaways, our…
Explore this TopicExposed: Hackers Manipulate Unpatched WordPress Plugin
As website design and SEO experts that work closely with managed service providers and IT clients, we believe that we should inform people about the…
Explore this TopicHow to Not Lose SEO When Moving Offices
If you’re reading this, you care about keeping your business’s hard-earned SEO intact, especially when you go through an office move. Here’s the good news:…
Explore this TopicNews! SW Ohio Limited Time Small Manufacturers Grants That Must Be Used by September 2023
You may have already heard about the Small Manufacturers Grant offered by our regional national Manufacturing Extension Partner (MEP), TechSolve. This grant presents a remarkable…
Explore this Topic