New StoryBrand Site Launched for Hospitality Technology Consulting Company
When our long-term client, ATC, decided to expand their hospitality sector with a new brand — ATC Hospitality — they needed a website tailored to a completely different audience. To support this new business, they partnered with BigOrange Marketing to design a new StoryBrand site that clearly speaks to the unique needs of those in the hospitality industry.
With years of experience, ATC Hospitality understands the unique challenges of the hospitality industry. They help hotel owner-operators and developers navigate complex technology decisions with a clear, customized roadmap for each property.
Our mission? To design a StoryBrand website that positions ATC Hospitality as the go-to guide for those seeking expert tech consulting in hospitality.
The newly launched website not only features a fresh, engaging user experience but also delivers a powerful message: Optimize your operations and stress less with ATC Hospitality’s technology consulting. Visitors can quickly understand the value ATC Hospitality brings, thanks to the streamlined, customer-focused messaging that’s central to StoryBrand.
As with every site we create, SEO is central to this website strategy. We created a keyword-rich site designed specifically for the hospitality industry—distinct from the main ATC website. This new StoryBrand site uses a pillar content strategy, with a service page optimized for high-value keywords that links to multiple SEO-driven blog posts. This approach ensures ATC Hospitality can rank quickly and effectively for their target search terms.
Looking for a New StoryBrand Site?
As a certified StoryBrand guide, we specialize in helping businesses across industries clarify their message and connect with their audience. From managed service providers and manufacturers, to landscapers, builders, developers, architects and beyond, we’ve got you covered.
Our new website launch for ATC Hospitality is just one example of the strategic marketing work we use to raise awareness of our clients’ services.
Ready to make your company stand out with a new StoryBrand website? Reach out to us today!
Share the knowledge
What is a Social Media Engagement Strategy for My Business?
I have to admit. For a long time, I let social media be only about sharing content from my website. About the content strategy and…
Explore this Topic
6 Reasons You Want to Partner With a Digital Marketing Agency
As a business leader, you understand the importance of having a robust online presence in today’s digital age. Yet, keeping up with the constant changes…
Explore this Topic
How to Create Engaging LinkedIn Posts in Bulk
Ready to get real results and enhance your social media marketing on LinkedIn with share-worthy content that aligns with your brand values? Build a Social…
Explore this Topic
What Types of Social Media Posts Are Most Effective?
There are a lot of choices and directions you can go in when you look at all the types of social media posts, designs and…
Explore this Topic
Turbo-charge Your MSP Website: Unlock the Power of Lucky 13
Managed service providers, want to transform your MSP website into a powerhouse of conversion? Here are 13 essential points that will elevate your website’s performance…
Explore this Topic
How Prospective Customers Evaluate Manufacturers
Did you know that your next marketing breakthrough as a manufacturer could be hidden within the buying behaviors of prospective customers? The Shift From Handshakes…
Explore this Topic
Why Is Social Media Topic Authority Important?
Today’s marketing landscape is crowded. Every industry I can think of is full of firms that have a longer tenure, more capital and resources. Topic…
Explore this Topic
What Is a Social Media Hook?
I hardly remember anything or even care when I first see it. Yet I keep coming back and checking in and engaging on my social…
Explore this Topic
The 22 Best Digital Marketing Ideas to Drive Sustainable Lead Generation in 2025
Ready to grow in 2025? A good plan has to be comprehensive and filled with the best ingredients--from SEO to content, social media to paid boosting.