New StoryBrand Site Launched for Hospitality Technology Consulting Company
When our long-term client, ATC, decided to expand their hospitality sector with a new brand — ATC Hospitality — they needed a website tailored to a completely different audience. To support this new business, they partnered with BigOrange Marketing to design a new StoryBrand site that clearly speaks to the unique needs of those in the hospitality industry.
With years of experience, ATC Hospitality understands the unique challenges of the hospitality industry. They help hotel owner-operators and developers navigate complex technology decisions with a clear, customized roadmap for each property.
Our mission? To design a StoryBrand website that positions ATC Hospitality as the go-to guide for those seeking expert tech consulting in hospitality.
The newly launched website not only features a fresh, engaging user experience but also delivers a powerful message: Optimize your operations and stress less with ATC Hospitality’s technology consulting. Visitors can quickly understand the value ATC Hospitality brings, thanks to the streamlined, customer-focused messaging that’s central to StoryBrand.
As with every site we create, SEO is central to this website strategy. We created a keyword-rich site designed specifically for the hospitality industry—distinct from the main ATC website. This new StoryBrand site uses a pillar content strategy, with a service page optimized for high-value keywords that links to multiple SEO-driven blog posts. This approach ensures ATC Hospitality can rank quickly and effectively for their target search terms.
Looking for a New StoryBrand Site?
As a certified StoryBrand guide, we specialize in helping businesses across industries clarify their message and connect with their audience. From managed service providers and manufacturers, to landscapers, builders, developers, architects and beyond, we’ve got you covered.
Our new website launch for ATC Hospitality is just one example of the strategic marketing work we use to raise awareness of our clients’ services.
Ready to make your company stand out with a new StoryBrand website? Reach out to us today!
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