Standing Out Online: Scout Website Development Case Study
In a competitive industry like temperature-controlled warehousing, nailing your online presence is critical. That’s exactly what Scout Cold Capital realized when they teamed up with us at BigOrange Marketing. Scout, on the brink of a major property acquisition, knew their website design needed a serious makeover to mirror their seasoned professionalism.
The Problem
Picture this: Scout’s growth was in turbo mode and a property purchase was on the horizon. But their website? Well, it wasn’t keeping up with the scale of their ambitions.
The Solution: Brainstorming and Partnership
The Miami-based company commissioned BigOrange for a website development project that would reshape Scout’s digital identity from top to bottom. We rolled up our sleeves and kicked things off with a deep dive into Scout’s existing website. We wanted to know its every nook and cranny before we started waving our magic marketing wand.
Plus, we’re all about teamwork, so we huddled up with Scout’s brain trust to really soak in their vision, aspirations and must-haves.
Looks matter: BOM took Scout’s digital appearance and polished it until it gleamed with professionalism. Our design makeover included a fresh, clean vibe that matched the company’s superior level of experience.
We infused their branding with a new color palette, eye-catching imagery and fonts that added sophistication. We also polished their portfolio page, decking it out with new plugins and a user-friendly layout. Browsing through Scout’s projects and properties is now smooth and simple.
It’s all part of the navigation we employed – seamless, elegant and engaging – and perhaps most important, supportive of sales.
Putting the “User” in User Experience
Nobody has time for confusing websites. So, we mapped out a user experience that’s as intuitive as turning on a light switch or using social media. We revamped the layout of key pages like the map, regional information and property listings.
Finding info became a breeze, and visitors were hooked. They stayed on the site longer, exploring deeper and becoming true fans of the Scout experience.
Oh, did we mention the clock was ticking? Scout was in the middle of a high-stakes property acquisition, and we had to hustle. But at BigOrange, we keep our promises, so we aligned our resources and delivered the new Scout website development project right on time.
The Results
When Scout’s stakeholders laid eyes on their new digital creation, they were thrilled.
The website revamp didn’t just check boxes; it transformed Scout’s image. Suddenly, they were the trailblazers, the go-getters, the ones to watch in the temperature-controlled warehousing world.
It’s a Whole Package Deal
We don’t stop at digital makeovers. The Scout and BigOrange story has continued beyond the virtual realm. We’re working on Scout’s print brochures now, giving them a glow-up that syncs seamlessly with the website’s new look.
Consistency is the name of the game and helps brands stand out from the competition. It’s what helps consistently generate leads (and we’ve got a free resource on the subject).
Ready for Website Development?
This isn’t just a story about website development: It’s about a partnership that reshaped a brand. Scout’s journey from a so-so online presence to digital trailblazer is proof that collaboration fueled by expertise can make a huge impact.
The Scout and BOM story is one of transformation, trust and optimal results – a blueprint for anyone who wants to stand out and shine in the digital crowd.
Do you want to learn about our marketing strategies, collateral and digital content? Are you ready to get leads and grow? Connect with BigOrange Marketing by booking an appointment for a non-salesy consultation.
Share the knowledge
Learn How to Leverage AI to Create Marketing Campaigns at CompTIA
Gone are the days of marketing campaign planning taking hours upon hours to complete. With our ChatGPT strategy you do not need to spend hours…
Explore this TopicWe’ll See Ya at CompTIA’s ChannelCon 2024
The CompTIA ChannelCon 2024 will be here before we know it. BigOrange Marketing’s CEO, Margee Moore, will be meeting attendees at our booth and giving…
Explore this TopicWhat Are the 7 Steps of StoryBrand?
The 7 steps of StoryBrand are designed to create a clear and attention-grabbing narrative that positions the customer as the hero and your brand as…
Explore this TopicWhat Are Examples of StoryBrand BrandScript?
If you’re up to date with the digital marketing world, chances are you’ve heard about the StoryBrand BrandScript. As a StoryBrand certified guide, we offer…
Explore this TopicMastering Vendor Partnerships: Tips for Effective Vendor Management Webinar
Effective vendor management is crucial to ensuring your business’s success and future growth, especially for managed service providers (MSPs). In such a competitive industry, mastering…
Explore this TopicHow to Tell the Tale: What Is a StoryBrand BrandScript?
What Is a StoryBrand BrandScript? A StoryBrand BrandScript is a script that summarizes your key message as an exciting and easily readable story. It’s based…
Explore this TopicGet Leads And Grow: 21 MSP Marketing Best Practices for 2024
Our own CEO Margee Moore presented her talk to ChannelPro in June. We were delighted to share MSP marketing best practices for 2024 and marketing…
Explore this TopicHow Is a StoryBrand Brandscript Used?
A StoryBrand Brandscript is a powerful tool that helps businesses clarify their messaging by structuring their brand story in a way that resonates with their…
Explore this Topic