StoryBrand Website Checklist: Does Your Website Pass The Test?

StoryBrand Website Checklist Graphic

Not sure if your website is conveying a clear message about what your business has to offer? As a StoryBrand certified partner, we have created a StoryBrand Website Checklist to determine what you’ve got right and what you’re missing.

StoryBrand Header Checklist

Your website visitors and potential customers should be able to figure out what you’re offering them in the first two seconds of visiting your website. It’s important that this information is clear, easy to see and encourages your visitors to become customers. This is what we call the grunt test. Could a caveman view your website and know what you are selling, how it benefits him and how does he buy it?

Download Our StoryBrand Website Checklist

Use this handy checklist to evaluate your website. We are happy to help review any items here.

Call To Action Checklist

Your website is not the place for subtlety. What you want your visitors to do should be obvious and easy to do. There should be buttons with links to your Call To Action whether it’s scheduling a call, booking an appointment, or buying a product. For the customers that aren’t quite ready to take a big step yet, you should have a smaller offer available for them like a free video, a downloadable checklist or ebook.

Value Proposition Checklist

The value in what you have to offer should be clearly communicated. You should be answering your customer’s questions before they have a chance to ask them. Do this by using language that might come up in the buying process, and providing information that will answer expected questions. Icons and symbols that bring attention to your statements and messages are very important. You want your site to be easy to scan over but still getting the message across that your business can make their life easier.

1,2,3 Plan Checklist

When it is time for your customer to take out their wallet, there can be hesitation. To take away friction, we break down what we want customers to do next into three simple steps.

Loss Avoidance Checklist

If you’ve communicated how great your product or service is effectively, then your potential customer should be thinking about what they might be missing out on if they decide not to do business with you. The risk of not working with you should be made known. Make sure you’re providing a reminder on what they will be missing out on if they fail to do business with you.

Footer Checklist

Make sure your Main Navigation area isn’t crowded with too many links. You can move some of these links to the bottom of the page (the junk drawer) so they are easy to find if you’re looking for them. Utilizing drop down menus will also help declutter important real estate on your site. Your contact information should also be easy to find at the bottom of your site. If there are any pages that don’t center around benefitting your customer you may want to rethink their necessity.

Grab the checklist here: BigOrange StoryBrand Website Checklist PDF

Margee Moore

Margee Moore

I'm the CEO + Digital Marketing Strategist at BigOrange Marketing. I’m passionate about helping companies to clarify their messaging to get leads and grow.

Share the knowledge

effective social media posts

What Types of Social Media Posts Are Most Effective?

There are a lot of choices and directions you can go in when you look at all the types of social media posts, designs and…

Explore this Topic
Turbo-charge Your MSP Website - Unlock the Power of Lucky 13 - BOM

Turbo-charge Your MSP Website: Unlock the Power of Lucky 13

Managed service providers, want to transform your MSP website into a powerhouse of conversion?   Here are 13 essential points that will elevate your website’s performance…

Explore this Topic
How Prospective Customers Evaluate Manufacturers - BOM

How Prospective Customers Evaluate Manufacturers

Did you know that your next marketing breakthrough as a manufacturer could be hidden within the buying behaviors of prospective customers? The Shift From Handshakes…

Explore this Topic
Why is Social Media Topic Authority Important? Business Social Made Simple

Why Is Social Media Topic Authority Important?

Today’s marketing landscape is crowded. Every industry I can think of is full of firms that have a longer tenure, more capital and resources. Topic…

Explore this Topic
What Is a Social Media Hook

What Is a Social Media Hook?

I hardly remember anything or even care when I first see it. Yet I keep coming back and checking in and engaging on my social…

Explore this Topic
Turbocharge Your Google Rankings with 7 Easy Tips! - BOM

Turbocharge Your Google Rankings with 7 Easy Tips!

Unleash the untapped potential of Google My Business (GMB). Learn how in our electrifying webinar. All of these tips will be delivered in our super-efficient,…

Explore this Topic
8 Ways to Use HubSpot Sales Process Tools - BOM

8 Ways to Use HubSpot Sales Process Tools

HubSpot sales process tools are often overlooked but can be powerful, no matter if you have a  sales team of one, 10 or 100. The…

Explore this Topic
Grow More in ‘24 - Managed Services Marketing Tactics - BOM

Grow More in ‘24: Managed Services Marketing Tactics

Where do you start your managed services marketing journey? When so many marketing companies offer similar services, it’s essential to craft a unique identity that…

Explore this Topic

The 22 Best Digital Marketing Ideas to Drive Sustainable Lead Generation in 2024


Ready to grow in 2024? A good plan has to be comprehensive and filled with the best ingredients--from SEO to content, social media to paid boosting. 

Here’s what you’ll learn:

  • How to target efficiently with personas
  • How to assess if your website is hurting or helping you
  • How a content marketing plan will help you rank with Google through SEO
  • The social media tactics you need and the ones you can skip