What Is Marketing in the IT Industry?

Marketing in the IT industry requires a blend of traditional strategies with more modern digital techniques designed to draw in target audiences and possible consumers. 

Competition in the IT industry is fierce, with the new technological solutions being designed around every corner. This is why managed service providers and IT companies, especially small businesses, need to have a solid grasp on their  marketing strategies to set them apart from the competition.

What Is Marketing in the IT Industry?

It is a range of strategies used to sell IT products and services. In the IT industry this includes services from MSPs but also products like hardware, software and other IT solutions. The marketing process includes identifying target audiences and then putting together effective marketing to persuade them to make a purchase. The marketing strategies must be clear, educational and geared toward the target customers in a unique manner. 

What Is IT Marketing for Small Businesses?

All IT companies have it rough, but especially small businesses. They must manage with their limited resources but also be able to compete with large corporations for customers. The key to success is to create an in-depth marketing plan. But what does this entail exactly?

Here are a few tips on how to create a marketing plan for a small business:

• Do extensive research on competitors and customers.
• Set clear objectives and goals.
• Make a plan to properly allocate budget and resources.
• Choose marketing channels.
• Develop a content strategy.
• Execute the plan and monitor its performance.

Strategies for Small Businesses

There are so many strategies out there, and it is difficult to decide which strategy will be most effective but some work better than others. What three strategies are most widely used by small businesses?

1. Content marketing: Including content like blog posts, how–to guides and webinars.
2. Social media marketing: LinkedIn, Twitter, Facebook, Instagram are popular social media platforms for business-to-business interaction.
3. Email marketing: Sending targeted emails to existing customers. 

What kind of marketing strategies do you use for your company? Remember, you shouldn’t rely on just one strategy but use a unique blend that fits your specific purposes. Consider things like SEO and content marketing, PPC advertising, social media engagement, email campaigns and virtual events. And yes, social media marketing can really help businesses thrive, so don’t write that strategy off just because it seems insignificant. 

How Can BigOrange Marketing Help Your IT Marketing Journey?

Let’s face it, marketing is difficult for the IT industry. The technology world is so competitive and always changing. If marketing isn’t your strong suit, let us help you customize your marketing solutions to optimize for success in the IT industry. To learn more about how BigOrange Marketing can assist in your journey to success in IT, visit our website or schedule a non-sales call with us today.