Manufacturing Marketing

How Prospective Customers Evaluate Manufacturers - BOM

How Prospective Customers Evaluate Manufacturers

By Brittany D. Eaton / February 6, 2024

Did you know that your next marketing breakthrough as a manufacturer could be hidden within the buying behaviors of prospective customers? The Shift From Handshakes to Hyperlinks In the manufacturing industry, understanding the nuances of buyer behavior is the key to unlocking successful digital marketing endeavors. Long gone are the days of door-to-door sales; today,…

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Why is Brand Awareness Important in Manufacturing

Getting Found: Why Brand Awareness Is Important in Manufacturing

By Nick Miller / December 19, 2023

Industrial, multinational corporations like Amazon, Coca-Cola and Disney all have insanely powerful brand awareness at their disposal. These household names evoke immediate recognition, with their logos etched into our minds.  While these companies dominate consumer markets, it’s essential to recognize that brand awareness holds substantial value even in the manufacturing and industrial sectors, where some…

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Boost Search Engine Optimization for Manufacturers

Step Up Your Marketing Strategy: Search Engine Optimization for Manufacturers

By Brittany D. Eaton / September 7, 2023

For modern businesses, mastering search engine optimization (SEO) is no longer just a choice; it’s a necessity. Manufacturers, often immersed in the intricacies of production, might overlook the immense benefits that SEO can bring to their operations. However, conducting thorough SEO research can help your company create a strategy for your website’s core pages.  The…

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SW Ohio 2023 Small Manufacturing Grants

News! SW Ohio Limited Time Small Manufacturers Grants That Must Be Used by September 2023

By Margee Moore / June 29, 2023

You may have already heard about the Small Manufacturers Grant offered by our regional national Manufacturing Extension Partner (MEP), TechSolve. This grant presents a remarkable chance for manufacturers like yourself to secure funding that can contribute to the growth and success of your business. Did you know that these types of grants can be used…

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Google ads for Manufacturing

Get More Bang for Your Buck: Google Ads for Manufacturing Best Practices

By Emelia Pitlick / May 24, 2023

Using Google ads for manufacturing firms is a faster, albeit more expensive, way to drive website traffic and leads, compared to traditional SEO methods. Here are five best practices to get you started with your manufacturing PPC campaign. 1. Select the Right Keywords Google Keyword Planner is a great tool for selecting the right keywords…

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Video Ideas for Manufacturing Marketing

By Emelia Pitlick / November 30, 2022

Manufacturers need to have a robust marketing strategy to be successful,  including website design, SEO, social media, email marketing, events, advertising, sales support, etc. In addition to the usual tactics, manufacturers should consider adding these easy video content ideas into their plans. The sales cycle and sales process is different for manufacturing than other industries…

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New Website Shares Precision Cleaning Company’s Message With a StoryBrand Approach

By Janice Weiser / September 12, 2022

JAYCO Chemical Solutions has recently launched a new StoryBrand website that will showcase their unique chemistries specifically developed for precision cleaning. The new site includes an upgraded look and feel, while offering visitors more information on their products and services.   JAYCO Chemical Solutions is North America’s single-source provider of new generation cleaning and finishing chemistries.…

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Manufacturing StoryBrand Website Examples

5 Manufacturing StoryBrand Website Examples to Inspire You

By Margee Moore / January 6, 2022

BigOrange Marketing is a StoryBrand certified marketing guide, and we apply the StoryBrand methodology to the websites and content we create. One of our many marketing services is crafting lead-generating websites. Our experience with the manufacturing industry stems from our passion for supporting American businesses and all things American-made; we are proud to provide them…

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Digital marketing for manufacturers

Strategic Digital Marketing for American Manufacturers

By Emelia Pitlick / July 9, 2021

BigOrange Marketing likes to see American businesses get leads and grow. We are proud to support them with digital marketing for manufacturers, especially during this difficult time with expensive resources and limited workers. Manufacturing Assistance in the Midwest The Great Lakes Trade Adjustment Assistance Center is a great resource for manufacturers in our region. It…

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Manufacturer marketing

Inbound Marketing Case Study: Manufacturer in Cincinnati

By Emelia Pitlick / April 6, 2021

Automated Machine Systems, Inc. has a new website that makes their services as refreshingly transparent to their clients as their approach to automation. One of BigOrange Marketing’s newest clients is Automated Machine Systems, Inc., a leading Cincinnati-based automation systems manufacturer. AMS serves the medical device development, plastic processors, consumer and transportation industries. They offer a…

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