Strategic Digital Marketing for American Manufacturers
BigOrange Marketing likes to see American businesses get leads and grow. We are proud to support them with digital marketing for manufacturers, especially during this difficult time with expensive resources and limited workers.
Manufacturing Assistance in the Midwest
The Great Lakes Trade Adjustment Assistance Center is a great resource for manufacturers in our region. It manages the Trade Adjustment Assistance for Firms program for companies located in Indiana, Michigan and Ohio. TAAF is the only federal program to assist businesses struggling with foreign competition from imports; the program relies on regional centers, like the GLTAAC at the University of Michigan, to manage the program with local businesses.
Digital Marketing for Manufacturers
Prior to partnering with BigOrange, sales at Automated Machine Systems, Inc. (AMS) were negatively impacted by imports. They turned to the GLTAAC, who crafted their customized TAAF Adjustment Plan, which had a strong emphasis on improving AMS’ strategic and digital marketing. They used the matching funds allocated in the plan to refine their marketing strategy, update their website and generate leads with ongoing digital marketing.
Their new website, addressed in our case study last month, is the centerpiece of their long-term strategy for growth. Marketing is a great investment both short-term and in the long-run; websites, in particular, can drive leads for years to come. The site was created by the team here at BigOrange after key stakeholder interviews, creative planning sessions, keyword planning and design considerations. The website’s fresh new look helped drive a sales qualified lead to the AMS team on the day after launch.
Strategic digital marketing for manufacturers is one of our core competencies. If your manufacturing firm is looking for a website update or a strategic digital marketing partner, reach out and book time on our calendar for a free strategy consultation. You can also download our free guide with the 18 best digital marketing ideas to drive sustainable leads.
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