What Is a Social Media Hook?

I hardly remember anything or even care when I first see it. Yet I keep coming back and checking in and engaging on my social apps each day. Do you feel that way, too?

People, businesses and brands that have and use a clear hook on social media are not only more likely to be matched with their ideal audience, but to be remembered for the thing someone is considering when the time is right. 

What Is a Social Media Hook?

Not to be confused with the introduction and start of your post that draws people in. That’s important. That is also a hook. But this end hook is even more important for a business. A social media hook that we’re referring to here should come at the start AND the end of your posts. It draws attention in at the beginning and at the end. That’s two chances to stop someone scrolling their feed or that you’re being recommended to.

The start of your post draws people in. The end of your post provides a clear call to connect and how to engage on this channel. A win-win and two-way conversation that benefits both sides of the social interaction. Your social media hook calls out who you’re talking to, about what challenge or topic, and how they can interact or a reason why they should follow you.

Why Should I Write a Social Media Hook?

It’s simple. Given the amount of information people take in each day, attention spans are suffering. Your hook is clear and consistent and draws in who it needs to. Especially if people see it enough times to remember. I know there is a content limit on X for adding onto the end of what already feels short. But LinkedIn, YouTube, Instagram, Meta – this approach will work.

A Foolproof Social Media Hook Template You Can Use

Follow @Company Name for more [topic] to-dos and simple ways to manage your [industry]. 

Here’s ours:

Follow your StoryBrand Guide BigOrange Marketing for more tips and tricks. 

Here’s some others:

• Get ready to optimize your IT with Aeko Technologies
• Bridge skill gaps with IT staff augmentation and Afidence 🤝
• Let’s get the right stuff done and have fun, follow Gina Young for more like this

Fun tip: Use the @ sign to tag yourself and drive people to your social profile instead of an external link at the end of your posts.

10 Amazing Social Media Hook Examples for the End of Posts

1. P.S… STEAL my process my generating leads on LinkedIn (free, duh!)
2. Source: been there, done that. Sign up for our newsletter and survive another day in IT.
3. The best copy is human. Let us help you write yours.
4. Follow us for our best freelancing advice and stay for the dogs.
5. Get more simple and proven social media marketing techniques, no crystal ball is required!
6. Fed up with generic financial advice? Join us for a fresh perspective that’s as unique as you are.
7. We stopped spinning our wheels when it came to hiring the right logistics partners. You can too.
8. Don’t let your website gather dust. Transform it into a lead-generating machine with us.
9. Friendly reminder: years of experience aren’t everything. More human insights like this ✌️💜
10. Struggling to find your dream home in the sea of sameness? Come explore the next step up.

10 Amazing Social Media Hook Examples for the Start of Posts

1. Ever feel like your computer is out to get you?
2. I’m sorry, but you’ve been lied to about the timeline of your custom home build.
3. Who needs a stress ball when IT issues like this already have your blood pressure soaring?
4. Is your website more of a headache than a help?
5. These are the top 3 things our customers wish they knew sooner about cybersecurity.
6. This machine was speaking a different language.
7. We left this common production pitfall in in the past.
8. Here’s another way to get out of the rut of your routine and bad habits.
9. When it comes to brand messaging, if you confuse, you lose.
10. Looking for some of the ways we stopped missing deadlines?

You’ll also enjoy and be drawn into conversational post starters and social media hooks like this:

• The truth is…
• The fact is…
• Do you ever wish…
• You can’t miss out…

Don’t Forget to Make ALL of Your Social Media Hooks Snappy

Write an end hook for your social media posts. Then let it run, test it and don’t forget to change it up until you find your perfect hooks. The more relevant your end call to engage further is to each topic you cover, the better.

When it comes to the hook for the start of your social media posts, remember, we want to first and foremost make people feel heard. We get you and truly live in your shoes and there’s a better way. Our audience gets to know us, trust us and come around on their terms, not ours.

Now go write your social media hooks and start using them at the start and more importantly, the end of all your posts. By the way, check out some of the most engaging types of social media posts you can create.

Grab Our Two Time Award-Winning Social Media Strategy for Free

The whole premise of our all-new free program, Business Social Made Simple, is to help you build a stronger brand identity with your audience. You’ll do this by building social media topic authority, making and repurposing great creative, and saying the same simple things again and again in new ways that promote trust and community around your brand.

You can use less brain power AND spend more time driving the right engagements while building a strong business community. Nobody said it will be easy, but it’s simple to get better results from your social media. How you can be most effective in the time you spend on social media is what we’re here to provide.

BigOrange Marketing is named the top social media consulting firm two years in a row by Cincinnati Magazine.