What Is a Social Media Hook?

What Is a Social Media Hook? Business Social Made Simple

I hardly remember anything or even care when I first see it. Yet I keep coming back and checking in and engaging on my social apps each day. Do you feel that way, too?

People, businesses and brands that have and use a clear hook on social media are not only more likely to be matched with their ideal audience, but to be remembered for the thing someone is considering when the time is right. 

What is a social media hook?

Not to be confused with the introduction and start of your post that draws people in. That’s important. That is also a hook. But this end hook is even more important for a business. A social media hook that we’re referring to here should come at the end of your posts. It draws attention back in after and during the scrolling.

The end of your post provides a clear call to connect and how to engage on this channel. A win-win and two-way conversation that benefits both sides of the social interaction. Your social media hook calls out who you’re talking to, about what challenge or topic, and how they can interact or a reason why they should follow you.

Why should I write a social media hook?

It’s simple. Given the amount of information people take in each day, attention spans are suffering. Your hook is clear and consistent and draws in who it needs to. Especially if people see it enough times to remember. I know there is a content limit on X for adding onto the end of what already feels short. But LinkedIn, Meta, Instagram – this approach will work.

A Foolproof Social Media Hook Template You Can Use

Follow @Company Name for more [topic] to-dos and content from behind the scenes in [industry]. 

#hashtag #hashtag #hashtag

Here’s ours:

Follow your StoryBrand Guide BigOrange Marketing for more tips and tricks. 

Here’s my own:

Gina Young💥
I invite you to join my community and follow me on this new adventure as I break down a crowded landscape and make marketing your business simple again.

Fun tip: Use the @ sign to tag yourself and drive people to your social profile instead of an external link at the end of your posts.

5 Amazing Social Media Hook Examples

  1. P.S… STEAL my process my generating leads on LinkedIn (free, duh!)
  2. Friendly reminder that years of experience aren’t everything. Get more human insights like this ✌️💜
  3. Source: been there, done that. Sign up for our newsletter and survive another day in IT.
  4. The best copy is human. Let us help you write yours.
  5. Follow us for our best freelancing advice and stay for the dogs.

The whole premise of our all new free program, Business Social Made Simple, is to help you build a stronger brand identity and association with your audience. You’ll do this by building social media topic authority, making and repurposing great creative, and saying the same simple things again and again in new ways.

You can use less brain power AND spend more time driving the right engagements while building a strong business community. 

Nobody said it will be easy, but it’s simple to get better results from your social media. How you can be most effective in the time you spend on social media is what we’re here to provide.

Now go write your social media hooks and start using them at the start and more importantly, the end of all your posts. 

Gina Young

Gina Young

Get the right stuff done and have fun. 🫶 Compassionate. Kind. Co-Founder. Creative coach. I run websites and marketing for 9-5 firms.

Share the knowledge

Marketing Plan for 2022

Get Ready for the New Year: How To Put Together a Successful Marketing Plan For 2022

Is it just me, or did 2021 fly by? Whether your team met its annual goals or came up short, it’s time to look ahead…

Explore this Topic
Marketing Content for IT Services

Top Performing Marketing Content for IT Services

We all agree that content is king, but when it comes to marketing content for IT services, what kind of content is king? Between blogs,…

Explore this Topic
Marketing Ideas for IT Companies

Why a Photo Shoot Is One of the Best Marketing Ideas for IT Companies

If you’re like many of our IT service companies, scheduling a photo shoot for your staff is at the very bottom of your to-do list.…

Explore this Topic
Marketing for Homebuilders 2020

Brighter Days Ahead: Lean In Marketing Ideas for Homebuilders

All homebuilders are facing a new reality: It’s time to think creatively about how to respond. Here are some steps builders can take now as…

Explore this Topic
BigOrange Marketing Social Media Award

BigOrange Marketing Wins Social Media Program Award

The Home Builders Association of Greater Cincinnati recently recognized BigOrange Marketing’s work for Hensley Custom Building Group. The association presented BigOrange with the Best Social…

Explore this Topic
Landscaping Firm

Digital and Inbound Marketing Helps Landscaping Firm Grow Big

Watch the Video Testimonial from Seiler’s Landscaping Below Challenge A top Cincinnati Landscape Design company was poised for growth with a new entrepreneurial second-generation owner.…

Explore this Topic

The 22 Best Digital Marketing Ideas to Drive Sustainable Lead Generation in 2024


Ready to grow in 2024? A good plan has to be comprehensive and filled with the best ingredients--from SEO to content, social media to paid boosting. 

Here’s what you’ll learn:

  • How to target efficiently with personas
  • How to assess if your website is hurting or helping you
  • How a content marketing plan will help you rank with Google through SEO
  • The social media tactics you need and the ones you can skip