Content Marketing for IT Services Case Study: MSP Company in Miami

The Challenge

A Miami IT services company was struggling to manage their website and keep the content relevant. The firm has been a trusted name in Miami-Dade County for over 20 years, but their site was outdated, missing key information and the team didn’t have the capacity to update and manage it. It also was not using SEO best practices. The website wasn’t drawing in prospects or capturing leads for the business.

The Solution

BigOrange did a full website redesign and content strategy for Internos at the beginning of 2021. We provided the web strategy, design and original content. The website now has a clear message for its visitors: IT support is user-friendly. The site portrays Internos’ passion for helping businesses grow and thrive and clearly answers “Why Internos?”. The “Do IT Right” blog allows for original thought leadership. Happy with the results of their website, Internos has also partnered with BigOrange for ongoing content.

The Results

Internos Business Partner, Jairo Avila, told BigOrange that, "A prospect found us, loved what they read on our website and immediately wanted to talk”. Internos’ website content told the prospective client everything they needed to know. “BigOrange did a great job writing all of our content. They described our culture really well.”

Content Marketing for IT Services for the 21st Century

BigOrange has the know-how to get clients in your door. IT Services Content Marketing is a key piece of what we do. Book an appointment to partner with a marketing agency that gets your industry.