Today’s two biggest challenges for B2B marketers are generating brand awareness/traffic and leads for their companies. Offering today’s smarter consumer an abundance of the same ole’ and same-looking marketing funnels along with topic saturation (plus shorter attention spans) are only a couple of reasons why conversion rates are dropping or, in the worst cases, conversions…
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At the heart of content marketing is the concept of sharing what you know with your audience. This means getting the excellent ideas and knowledge in your teammates’ heads into a plan… all the while getting everyone excited to contribute. A proven method for doing that is to hold a Thought Leader Summit to bring together all your contributors to…
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Pretend like you’ve never visited your website and have never heard of your company before. Now take a look at your website’s home page and services pages. Is it clear right from the get-go on your website what your company actually does? And most of all, is it clear what problems you solve for customers?…
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Challenge A top Cincinnati Landscape Design company was poised for growth with a new entrepreneurial second-generation owner. The new owner wanted to leverage digital marketing to level out peaks and valleys. This would allow for cost efficiencies to keep crews busy throughout the season. Solution BigOrange.Marketing created a strategic inbound content marketing plan to attract…
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Our StoryBrand Website Services We provide compete StoryBrand website refresh services including: StoryBrand workshops to align your team Website copywriting for SEO and to leverage “Building a Story Brand” principles Complete StoryBrand website refresh development, design and project management services from ideation to launch We are pleased to share an exciting partnership with a client…
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A number of our clients have wanted to tell their friends about how we help customers create marketing plans and websites that build a relationship with customers. We’ve put together this little video to help solve the challenges of clarifying your messaging and creating websites that resonate and truly build a relationship. Check Out 5…
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