BigOrange Marketing Publishes How-To Guide for IT Services Companies
BigOrange Marketing has created a book sharing top tips for IT services companies and managed service providers (MSPs) looking to pull away from the pack.
Squeeze the Day, a new book written by the BigOrange Marketing team, offers juicy resources and 21 MSP marketing ideas and best practices to help IT service companies. The tips offered cover search engine optimization, thriving on social media, with paid media, setting goals, improving companies’ rankings on Google, getting free publicity for IT services and best practices for podcasting.
“We wanted to craft a book that made MSP marketing simplified and manageable,” Margee Moore, founder and chief executive officer of the Ohio female-owned inbound marketing agency said. “We have experience helping IT services companies grow, so we’re confident these tips and tricks can result in real success for clients.”
The book discusses ways to tell stories authentically using a website checklist, listing questions to steer readers along as they embark on the storytelling process. As certified StoryBrand guides, Moore and the BigOrange Marketing team are advocates for this approach to message clarification for their MSP marketing clients.
“Just like sunlight and water to a plant, a solid marketing plan is essential for growth,” says co-author Janice Weiser, chief content officer for BigOrange Marketing. “We know that to be most effective, marketing plans for MSPs have to be comprehensive and filled with the best ingredients. We hope this book inspires managed service providers to grow and thrive.”
BigOrange Marketing has helped dozens of companies win millions of dollars in business. Learn more about the MSP marketing services at BigOrange.marketing.
The BigOrange author team for the book includes Brittany Eaton, Paula Rae Forastiero, Caroline Gose, Maria Marotta, Margee Moore, Emelia Pitlick, Janice Weiser and Gina Young.
BigOrange Marketing is based in Cincinnati, Ohio, and has employees across the United States. The agency was founded in 2017.
Share the knowledge
Upcoming Webinar with MSP-Ignite: 21 Marketing Fundamentals You Must Do in 2024 or Get Left Behind
If you are a managed service provider, you may be constantly racking your brain and searching the internet for things like, “How to market my…
Explore this Topic
Get Found and Grow: SEO Optimized Blogging
So you’re blogging… that’s a great start. You’ve mastered your voice, you’re providing value to your audience and you’ve achieved a regular cadence. But if…
Explore this Topic
Could This Be the Best CRM for MSPs?
Like every business, managed service providers (MSPs) need effective sales and marketing tools. One of these tools is the customer relationship manager (CRM). But with…
Explore this Topic
How Long Does an Inbound Marketing Campaign Take to Work?
We’ve all heard it before in the inbound and digital marketing community: “Inbound marketing takes time to get results.” It’s a statement that’s both true…
Explore this Topic
Standing Out Online: Scout Website Development Case Study
In a competitive industry like temperature-controlled warehousing, nailing your online presence is critical. That’s exactly what Scout Cold Capital realized when they teamed up with…
Explore this Topic
Website Design: StoryBrand Revamp Positions MSP for Growth
Triada Networks, an IT and cybersecurity firm, sought to boost its online presence and attract quality leads. They partnered with BigOrange Marketing to revamp their…
Explore this Topic
10 Steps to Ensure Your Inbound Marketing Works: A Citrus-Inspired Guide
In the world of marketing, an effective inbound marketing strategy is like tending to a grove of fruitful orange trees. To help you squeeze the…
Explore this Topic
How Do You Find Leads for IT Services? And Other Burning IT Marketing Questions
When it comes to MSP marketing, one of the top questions is “how do you find leads for IT services?” To answer this and other…
Explore this Topic
The 22 Best Digital Marketing Ideas to Drive Sustainable Lead Generation in 2024
Ready to grow in 2024? A good plan has to be comprehensive and filled with the best ingredients--from SEO to content, social media to paid boosting.