How Managed Services Providers Can Market Their SOC Services
If you’re a managed services provider you’ve probably felt the pressure or need to offer a security operations center (SOC) to your product offerings. Whether you’re going to set up an internal SOC, white label a solution or fully outsource your SOC, you need to design a marketing strategy. But first, let’s first understand what an SOC is.
What Is an SOC?
A security operations center (SOC) is a centralized facility or team responsible for monitoring, detecting and responding to cybersecurity incidents and threats in an organization’s IT environment. The primary purpose of the SOC is to ensure the confidentiality, integrity and availability of information systems and data.
SOCs play a crucial role in modern cybersecurity, especially for organizations dealing with large volumes of sensitive data or those frequently targeted by cyber threats. They provide a proactive and reactive defense strategy, helping to reduce the impact of security incidents and protect an organization’s digital assets. Most SOCs are active 24/7/365, which is why some MSPs outsource or white label the service.
Marketing an SOC
There are three common ways that managed services providers market their SOC; digital marketing, print marketing and paid marketing.
Digital Marketing
Digital marketing is probably the most obvious way to market an SOC. It starts with creating a site on your page describing your SOC offer. The page must include the relevant SEO keywords in order to rank and ultimately get traffic to your site.
Along with the rest of your website, you’ll want to make sure to have strong calls to action in place to ensure the page will convert visitors to leads. Then, promote your new service in your email marketing, social media, press releases and in your QBRs.
Print Marketing
It’s true that people find much of their information online. Still, although it may sound counterintuitive, updating all your printed materials including brochures, proposals and flyers is an important step. As potential clients are comparing IT vendors, missing your 24/7/365 SOC on your proposal has the potential to cost you valuable opportunities.
Paid Marketing
Last, but not least is paid or pay-per-click advertising. We know that SEO takes time, but a paid campaign is a quick way to drive traffic to your new SOC web page. Having the right search keywords, ad copy and landing page will give you the most bang for your buck. Depending on your campaign and budget, SOC information could be added to current ads or set up as the topic for a new ad campaign.
Managed Services Providers Marketing Help
If you’re one of the many managed services providers that has recently deployed an SOC and hasn’t seen any leads yet, BigOrange Marketing can help. We have the IT marketing tools to market your new service offering and generate leads! Schedule a call to learn more about our MSP marketing experience.
Share the knowledge
Leveraging ChatGPT: A 10-Step Guide to Crafting an Effective AI Marketing Campaign (In Just 45 Minutes!)
Creating a compelling AI marketing campaign can be a daunting task, especially when time is limited. BigOrange Marketing is here to help with an engaging…
Explore this TopicIs Content Marketing Dead? What Business Owners Need to Know Now
With search algorithms continuing to get smarter and new AI tools more able to produce volumes of content with ease, does content even matter anymore?…
Explore this TopicLearn How to Leverage AI to Create Marketing Campaigns at CompTIA
Gone are the days of marketing campaign planning taking hours upon hours to complete. With our ChatGPT strategy you do not need to spend hours…
Explore this TopicWe’ll See Ya at CompTIA’s ChannelCon 2024
The CompTIA ChannelCon 2024 will be here before we know it. BigOrange Marketing’s CEO, Margee Moore, will be meeting attendees at our booth and giving…
Explore this TopicWhat Are the 7 Steps of StoryBrand?
The 7 steps of StoryBrand are designed to create a clear and attention-grabbing narrative that positions the customer as the hero and your brand as…
Explore this TopicWhat Are Examples of StoryBrand BrandScript?
If you’re up to date with the digital marketing world, chances are you’ve heard about the StoryBrand BrandScript. As a StoryBrand certified guide, we offer…
Explore this TopicMastering Vendor Partnerships: Tips for Effective Vendor Management Webinar
Effective vendor management is crucial to ensuring your business’s success and future growth, especially for managed service providers (MSPs). In such a competitive industry, mastering…
Explore this TopicHow to Tell the Tale: What Is a StoryBrand BrandScript?
What Is a StoryBrand BrandScript? A StoryBrand BrandScript is a script that summarizes your key message as an exciting and easily readable story. It’s based…
Explore this Topic