Who is my customer? This is one of the leading questions asked by smart business owners everywhere. We all want to know how to be of the most value to our customer base and gain insight into why they choose to do business with us. Knowing your customers can pay off in a variety of…
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As an agency with a core competency in home builder marketing, BigOrange Marketing understands the language, terms and lead times in the building industry. A local builder recommended BigOrange to the Home Builders Association of Dayton (HBAD) because of their experience providing results-driven marketing support to the Home Builders Association of Cincinnati. The Problem The…
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Join Us for Our Next Webinar: 2022 Marketing Plans Made Simple for MSPs It can feel daunting to create an MSP marketing plan for 2022. There are so many marketing tactics to choose from and what should you budget anyway? At BigOrange Marketing, we work with MSPs like yours to take marketing off your plate…
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“We tell ourselves stories to make sense of our lives and the world around us. We use common stories to create bonds with others. But are our stories compelling us forward, or holding us back?” The Entrepreneurs’ organization The Entrepreneurs’ Organization (EO) asks this question in anticipation of EO XCentric 2022.The conference will take place…
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Not sure if your website is conveying a clear message about what your business has to offer? As a StoryBrand certified partner, we have created a StoryBrand Website Checklist to determine what you’ve got right and what you’re missing. StoryBrand Header Checklist Your website visitors and potential customers should be able to figure out what…
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Imagine a gathering of international IT thought leaders seeking to leverage their knowledge to better the tech community. There would be industry experts, info seekers, exhibitors, speakers and more. You’ll find them all at the IT Nation Connect conference, the annual conference for thought leadership and best practices for the IT industry. Our CEO, Margee…
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Our StoryBrand Website Services We provide complete StoryBrand website refresh services including: StoryBrand workshops to align your team Website copywriting for SEO and to leverage “Building a Story Brand” principles Complete StoryBrand website refresh development, design and project management services from ideation to launch We are pleased to share an exciting partnership with a client…
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Why Are Customer Discovery Questions Important? If you haven’t worked with a marketing agency before, you might not know what to expect in your discovery meeting. A discovery meeting kicks off the agency’s fact-finding process. During this meeting, your agency should ask a series of questions to uncover your needs, challenges and desired results. Your…
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Searching for ways to get more leads for your IT services company? We have ideas for you…21 of them to be exact! Based on our experience helping clients across the U.S., we’ve compiled 21 of our top MSP marketing ideas into one handy checklist. 21 Ways You’ll find suggestions about using personas, retargeting ads, assessing…
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Have your website visitors gone radio silent? There’s a possibility that your website isn’t out of commission: It might just be too confusing to convert. To see if your website has the essential elements to be effective in bringing in leads, answer these five questions. As an advocate of StoryBrand methodology for creating websites, I…
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