When a Cincinnati home builder contacted us, they were stuck with an outdated logo and a website that didn’t tell their story or share their brand authentically. They admired other custom home builder logos that showcased the builders’ style and they were ready for their marketing materials to reflect their work. Along with these goals…
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Hensley Custom Building Group, a renowned custom home builder in Cincinnati, has long been a hallmark of luxury, design and unmatched craftsmanship. Yet, as the digital landscape evolved, they realized their online image needed to reflect their esteemed offline reputation. Their homes were a testament to their expertise, but their online presence had to convey…
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As a home builder marketing company, BigOrange has the expertise and skills to market a large event like HOMEARAMA Ⓡ 2022. This year, the show saw over 24,000 attendees over three weeks. This wasn’t our first rodeo: For several years, the Home Builders Association of Greater Cincinnati has called on BigOrange to be the digital…
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As an agency with a core competency in home builder marketing, BigOrange Marketing understands the language, terms and lead times in the building industry. A local builder recommended BigOrange to the Home Builders Association of Dayton (HBAD) because of their experience providing results-driven marketing support to the Home Builders Association of Cincinnati. The Problem The…
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Why Are Customer Discovery Questions Important? If you haven’t worked with a marketing agency before, you might not know what to expect in your discovery meeting. A discovery meeting kicks off the agency’s fact-finding process. During this meeting, your agency should ask a series of questions to uncover your needs, challenges and desired results. Your…
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BigOrange Marketing has an exciting micro-internship opportunity which will be featured at HOMEARAMA 2021 in Cincinnati. Instagram Station Homearama 2021 We are looking for an Instagram Station (Public Art, Sculpture, 3D Structure) for the Parkside Estates site at HOMEARAMA 2021 in September of 2021. This will be a paid internship project that is also an impressive…
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All homebuilders are facing a new reality: It’s time to think creatively about how to respond. Here are some steps builders can take now as we brace for a downturn and look ahead to the inevitable return to better days. 1. Use social media to reach out to potential customers. Many people are spending more…
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The Home Builders Association of Greater Cincinnati recently recognized BigOrange Marketing’s work for Hensley Custom Building Group. The association presented BigOrange with the Best Social Marketing Program of the Year award on April 11, 2019 at the SAM Awards event. Award-Winning Digital Marketing In the category of organic online marketing, including social media, blogs and…
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Problem: Leads Needed for a New Development in Cincinnati A newly opened luxury housing development presented an opportunity for a home builder to take on new clients. It was critical that the builder gets in front of prospective buyers quickly in a way that supported their brand. Solution: Strategic Content Spreads the News BigOrange Marketing mapped…
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