Inbound Marketing

Google Call History

GOOGLE’s Call History Function: What is it and how can it help you and your business?

By Paula Rae Forastiero / February 9, 2021

Hello? Is anybody home at your small business? By not answering the phone, you could be sending leads to your competitors. Here’s how using Google Call History can help you stay in touch.  Did you know that 62 percent of inbound small business calls go unanswered? And of those 62 percent of unanswered phone calls,…

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Women Owned Business

BigOrange Marketing Certified by the Women’s Business Enterprise National Council and Opens Local Office During Pandemic

By Janice Weiser / November 16, 2020

[Cincinnati, Ohio]-October 29, 2020-BigOrange Marketing, a business specializing in building websites and providing digital marketing services to help businesses reach their growth goals, recently earned national certification as a Women’s Business Enterprise by the Women’s Business Enterprise Council Ohio River Valley, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). “We are…

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Lead Generation Case Study: IT Services Firm in Cincinnati

By BigOrange Team / October 14, 2020

When it comes to lead generation for IT services companies, BigOrange Marketing can help. Learn how a Cincinnati IT services firm is getting “more leads than they can handle” from their website, lead generation and digital marketing efforts. Watch the video or read the full case study and story below! The Challenge The local IT…

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managed service provider marketing

Inbound Marketing Case Study: Managed Service Provider in Seattle

By BigOrange Team / October 14, 2020

Learn how a Seattle managed service provider (MSP) sees a 3x increase in leads from their website after working with BigOrange Marketing. Watch the video below or read on for the full story! Discover more essential marketing tips on our MSP Marketing Resource page. The Challenge The MSP was managing marketing with in-house resources that are…

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Marketing Ideas for IT Companies

Why a Photo Shoot Is One of the Best Marketing Ideas for IT Companies

By Janice Weiser / October 12, 2020

If you’re like many of our IT service companies, scheduling a photo shoot for your staff is at the very bottom of your to-do list. It seems like a good idea, but you just haven’t gotten to it. Here are a few reasons why lining up a photographer is one of the best marketing ideas…

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Website Design Infographic

Ready, Set, Pizza: Ingredients for a Supreme Website (Infographic)

By BigOrange Team / September 28, 2020

Do you want your website to delight your customers as much as a tasty pizza and convert even more new business? Maybe you need to see how to enhance your website and include 2021’s biggest trends in a different way. In this infographic, you’ll find the ingredients and design elements you need for a supreme…

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digital marketing tips for the rebound

Recap: 7 Juicy Marketing Ideas to Drive Growth and Position You for the Recovery (Part 2)

By Margee Moore / July 1, 2020

In our last blog post, we covered three juicy marketing tips from our first Squeeze the Day Webinar. Here are four more digital marketing tips for the rebound to set you up for success. 4. Create One Lead Magnet  Need more leads? Offer something of value to visitors in exchange for their contact information. This…

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digital marketing tips for the rebound

Recap: 7 Juicy Marketing Ideas to Drive Growth and Position You for the Recovery (Part 1)

By Margee Moore / June 12, 2020

Our first Squeeze the Day Webinar premiered on May 7th. Searching for marketing ideas to drive growth? In this blog post, we review three of the major take-aways. #1 Pivot If you somehow live under a rock and are unaware of the current crisis, here’s your heads-up that times are changing. Your message should change…

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Marketing for Homebuilders 2020

Brighter Days Ahead: Lean In Marketing Ideas for Homebuilders

By Margee Moore / April 3, 2020

All homebuilders are facing a new reality: It’s time to think creatively about how to respond. Here are some steps builders can take now as we brace for a downturn and look ahead to the inevitable return to better days.   1. Use social media to reach out to potential customers. Many people are spending more…

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2020 Crisis Marketing Best Practices with the Coronavirus

Lean In: 8 Crisis Marketing Best Practices with the Coronavirus for 2020

By Margee Moore / March 16, 2020

  Right now, in terms of marketing, many of us are confused about what to say or do. We are rightfully afraid to say the wrong thing, go out with the wrong message or simply waste time. Currently, the reality is that people are isolated at home and some may be close to a state…

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