Is your business struggling to keep up with big box IT companies? They seem to offer every product imaginable and claim to be a “jack of all trades.” How can your small or medium-sized IT business keep up with that? Our team has seen this countless times as we provide MSP marketing services across the…
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Building a set of B2B buyer personas is an essential part of a StoryBrand website framework. For MSPs and IT service providers, this set helps ensure you’re speaking the same language as your buyers. Below are three simple steps to help you create your first buyer persona. Talk to Your Current Clients Asking your current…
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BigOrange Marketing client ArcLight Group has launched a new and enhanced website that offers a clear vision: High-quality IT service with fast and responsive support. The managed service provider’s site offers a simplified user experience that allows visitors to easily browse packages and services that make IT easy in the Tulsa, Oklahoma, area. ArcLight Group…
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Cincinnati, Ohio – BigOrange Marketing, a local, woman-owned digital marketing agency, was named to the Book of Lists for Cincinnati Business Courier’s Top 25 Largest Web Design Firms. Each year, the Book of Lists offers a look at Cincinnati’s largest and most influential players in a range of local industry sectors. The rankings are based…
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From the keynote speakers to the breakout sessions and all the networking in between we learned a lot about MSPs at IT Nation Connect 2021. The keynote speakers included ConnectWise leadership, who shared some really exciting new programs like the Security Partner Program. The other keynote speaker was Ed Viesturs (above). Ed’s inspiring story of…
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“We tell ourselves stories to make sense of our lives and the world around us. We use common stories to create bonds with others. But are our stories compelling us forward, or holding us back?” The Entrepreneurs’ organization The Entrepreneurs’ Organization (EO) asks this question in anticipation of EO XCentric 2022.The conference will take place…
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Imagine a gathering of international IT thought leaders seeking to leverage their knowledge to better the tech community. There would be industry experts, info seekers, exhibitors, speakers and more. You’ll find them all at the IT Nation Connect conference, the annual conference for thought leadership and best practices for the IT industry. Our CEO, Margee…
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Searching for ways to get more leads for your IT services company? We have ideas for you…21 of them to be exact! Based on our experience helping clients across the U.S., we’ve compiled 21 of our top MSP marketing ideas into one handy checklist. 21 Ways You’ll find suggestions about using personas, retargeting ads, assessing…
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Have your website visitors gone radio silent? There’s a possibility that your website isn’t out of commission: It might just be too confusing to convert. To see if your website has the essential elements to be effective in bringing in leads, answer these five questions. As an advocate of StoryBrand methodology for creating websites, I…
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The Ken Anderson Alliance is a 501(c)(3) nonprofit corporation creating LIVE, WORK and ENGAGE opportunities for adults with disabilities in Cincinnati. BigOrange Marketing is proud to support such a worthy cause with our marketing best practices. Thanks to their dedicated team and our nonprofit marketing efforts, the alliance’s mission spreads farther in the community and…
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