How Do I Build My Social Media Audience?

how to reach your target audience on social media featured

The truth is, I’m a marketer who builds our social media audience for BigOrange Marketing and many other firms. And my number one challenge is not getting leads and opportunities. It’s finding strategic or creative people who enjoy working with us and helping them learn the big picture. It’s coming around to the idea that there are solutions to help us and less labor-intensive ways to grow.

We’re all a work in progress and on a journey. To handle growth, we need to have the right market facts, and fits, operationally be ready for it and not jump straight to new leads and client acquisition being the only purpose or expectation of a marketing investment. There’s also customer marketing, recruiting, training and internal marketing to improve your employee and customer experience. 

Don’t Always Talk Exclusively to the CEO

You know what every CEO has? A team that gets the work done under their vision and insights. The CEO in my own experience and with our customers is often the last to come around.

Great, we’re making yet another budget increase or investment. Something happens and we have an urgent need. If you are not an eCommerce brand, then the same thing applies to your business and industry as mine in digital marketing services for service-based businesses.

The person you’re talking to on social media cares about something more specific to help the business be able to grow or move forward. Something to overcome or something we need to happen for growth and continuity.

People Need to See You When They Need You

Now you’re thinking about this, and what does this have to do with social media? Your target audience must be clear for you to become a magnetic force they will start to notice and connect with. 

Understand Your Customers and Advocates with Active Social Media Profiles 

You’re responsible, aware or curious about the topic of social media. So you’re here, you’re already active on social media and wanting to improve your strategy and plan. We’re the same in that way and live in your shoes. Because of that, we’re relatable.

We know the everyday CEOs many businesses need to reach are not as active on social media. I’m not a fan of going to where I’m not confident, I may be be distracted, and overburdened with uncertainty. Plus, it’s only more cold outreach from sales. I am not going to do it, I need a resource to do it and can’t afford to make a mistake.

The CEO is not our who or why we provide more in-depth learning opportunities about how to reach your social media target audience. Marketers and business development reps are learning how to navigate, make connections and live in the world of social media.

Already have an established audience? Extend your reach with this social media engagement strategy that works.

Create 2-3 Buyer Personas to Make Up Your Social Media Audience

Do you have buyer personas? The CEO may be who we have to sway to buy in. But our real customer champions are active owners who understand why digital marketing and social media are essential, a business development rep or the head of marketing. 

See an example.

Reaching Your Social Media Audience: Back to the Basics

To recap, before you build and grow your business social media presence, you’ll want to:

  • Understand your people and their number one challenge through crafting buyer personas 
  • Write clear and customer-focused messaging for your website and social media profiles 
  • Stick with a consistent topic and content theme that addresses that challenge 
  • Write compelling social media hooks and understand the best types of posts to create
  • Become magnetic and watch as social platforms organically put your content in front of your audience 

Learn a Simple Social Media Strategy that Works

I help [person] overcome [challenge] and achieve [goal]. We help leaders overcome uncertainty about social media for business and grow a community of collaborators, customers and advocates. 

Try our two-time Cincinnati Magazine award-winning social media strategy for yourself. Or ask us about our custom social media consulting services to make sure you’re doing it right. 

Gina Young

Gina Young

Meet the mother of organic website and social media growth. And the Co-Founder and CTO at BigOrange Marketing. Gina helps you get the right stuff done and have fun. 🫶

Share the knowledge

Participating in Conversations on Social Media

Searching for products and services in the phone book or newspaper is a forgotten practice. Just about anything and everything is now made easily accessible…

Explore this Topic
When to use LinkedIn ads

Set Sail for Adventure: When to Use LinkedIn Ads

Increased traffic, brand awareness, qualified job candidates, marketing qualified leads… who wouldn’t want all of these things? What treasure chest do you need to plunder…

Explore this Topic
Marketing Plan for 2022

Get Ready for the New Year: How To Put Together a Successful Marketing Plan For 2022

Is it just me, or did 2021 fly by? Whether your team met its annual goals or came up short, it’s time to look ahead…

Explore this Topic
Marketing Content for IT Services

Top Performing Marketing Content for IT Services

We all agree that content is king, but when it comes to marketing content for IT services, what kind of content is king? Between blogs,…

Explore this Topic
Marketing Ideas for IT Companies

Why a Photo Shoot Is One of the Best Marketing Ideas for IT Companies

If you’re like many of our IT service companies, scheduling a photo shoot for your staff is at the very bottom of your to-do list.…

Explore this Topic
Marketing for Homebuilders 2020

Brighter Days Ahead: Lean In Marketing Ideas for Homebuilders

All homebuilders are facing a new reality: It’s time to think creatively about how to respond. Here are some steps builders can take now as…

Explore this Topic
BigOrange Marketing Social Media Award

BigOrange Marketing Wins Social Media Program Award

The Home Builders Association of Greater Cincinnati recently recognized BigOrange Marketing’s work for Hensley Custom Building Group. The association presented BigOrange with the Best Social…

Explore this Topic
Landscaping Firm

Digital and Inbound Marketing Helps Landscaping Firm Grow Big

Watch the Video Testimonial from Seiler’s Landscaping Below Challenge A top Cincinnati Landscape Design company was poised for growth with a new entrepreneurial second-generation owner.…

Explore this Topic

The 22 Best Digital Marketing Ideas to Drive Sustainable Lead Generation in 2024

Ready to grow in 2024? A good plan has to be comprehensive and filled with the best ingredients--from SEO to content, social media to paid boosting. 

Here’s what you’ll learn:

  • How to target efficiently with personas
  • How to assess if your website is hurting or helping you
  • How a content marketing plan will help you rank with Google through SEO
  • The social media tactics you need and the ones you can skip